BENEFITS OF RETAIL SCENTING
Where a physical store once stood, ten online retailers have quickly taken its place. Due to this major shift in retail, entering an actual store has become a totally different experience. Retailers must now tap into all the senses to reach customers on every level. From the upscale boutique to the large department store, scent can create the atmosphere in a retail setting where customers can feel anything from sophistication and luxury to excitement and energy that makes them want to shop.
When retailers introduce scent to their retail environment, it can increase consumer perceptions of product quality and improve the perception of salespeople.
BUILD BRAND LOYALTY
To create a lasting impression on customers, they need to walk away from your business with something other than a product. Scent can be the link between a lasting impression and a loyal, repeat customer. Hotel Scents' scent branding can create a personalized scent that forms that connection and associates your brand with a positive experience for present and future customers.